Finding My Audience

Rural Postbox by Victor L. Doyle

For the past couple of years, I’ve been working on a book project about my grandfather’s pen and ink drawings. When he was courting my grandmother in the 1930s, they wrote letters to one another, and he always created a drawing on the envelope he sent her. He didn’t have much money, but the little piece of art he sent every few days meant more to her over time than anything he could have bought in a store. I’ve written about these envelopes here, here, and here.

As I’ve researched, organized, and written some caption drafts, gradually the project has started to organize itself. At first, I had no idea how to structure the book. I knew I wanted it to include copies of the envelopes themselves, something of my grandparent’s story, and information about the historical and cultural events depicted in the drawings.

When I began, I thought I would have to research and write about all 180 envelopes. However, after scanning and working on the first dozen or so, a form has taken shape. Using each drawing as a type of prop, I told the story of what America was like in the 1930s and, when appropriate, how my grandparents’ lives were examples of that particular piece of culture, event, or occurrence.

Now I am ready to start writing a book proposal. However, I’m hung up on who the audience should be. Would this book be attractive to readers of memoir, art historians, or people interested in America during the Depression years? Or is it more of a “coffee table” book?

One piece of advice is to find a book similar to the one you want to write and determine that book’s audience. My difficulty is that I have not found a book similar to this. Is it memoir? Kind of. Is it art history? Not really, but I suspect anyone into envelope art would be interested in it. Is it history? History-light, perhaps, as I’m not a trained historian. My day job is research, not history.

Part of marketing is knowing your target audience so that you can sell it to them. I’m not a publisher, a literary agent, or an experienced author, but even I know that you need people to buy your book if a publisher is going to take a chance on it. Therefore, part of the book proposal I will be writing in the next few months will have to include information on my target audience.

Have you written a book proposal or had to determine your target audience for your writing or another creative endeavor? How did you do it? I’d love to hear from anyone who has a great idea on how to find an audience. Or, if you have an idea on who my target audience might be, I’m all ears.

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